![]() ![]() ![]() The Facebook Pixel is a small piece of code that websites can embed on their pages. ![]() Off-Facebook activity tracking is based on something called the Facebook Pixel. How Does Off-Facebook Activity Tracking Work? Facebook's off-site activity tracking is a feature that allows the social media giant to collect data on your browsing history, even if you've never signed up for a Facebook account. ![]() But did you know that Facebook can track your online activity even if you don't have an account with them? It's true. It's no secret that Facebook collects data on its users and their online activity. But she added that giving people "transparency and control" is important.Off-Facebook Activity Tracking When You Don't Have An Account With Them "We do think this could have an impact on our revenue," said Stephanie Max, product manager at Facebook, adding that this will depend on how people will use the tool. It also won't use such information to show you posts that Facebook thinks you might like based on your offsite activity, such as news articles shared by your friends. Doing so means that Facebook won't use information gleaned from apps and websites to target ads to you on Facebook, Instagram and Messenger. The tool will let you delete your past browsing history from Facebook and prevent it from keeping track of your future clicks, taps and website visits going forward. You'll be able to access the feature by going to your Facebook settings and scrolling down to "your Facebook information." The "off-Facebook activity" section will be there when it launches. For instance, users will be able to disconnect their activity from a specific websites or apps, or reconnect to a specific site while keeping other future tracking turned off. Facebook said it sought input from users, privacy experts and policymakers along the way, which led to some changes. The company said building it has been a complicated technical process, which is also the reason for the slow, gradual rollout. But it's a delicate dance, as Facebook still depends on highly targeted advertising for nearly all of its revenue.ĬEO Mark Zuckerberg announced the "clear history" feature more than a year ago. Boosting its privacy protections could help the company pre-empt regulation and further punishment. Federal Trade Commission for mishandling user data. It won't change the actual number of ads you'll see on Facebook.įacebook faces increasing governmental scrutiny over its privacy practices, including a record $5 billion fine from the U.S. and other countries, only that it will be in "coming months."īlocking the tracking, which is on by default, could mean fewer ads that seem familiar - for example, for a pair of shoes you decided not to buy, or a nonprofit you donated money to. The company did not give a timeline for when it might expand it to the U.S. You can choose to turn off the tracking otherwise, tracking will continue the same way it has been.įormerly known as "clear history," the tool will now go by the somewhat awkward name " off-Facebook activity." The feature will be available in South Korea, Ireland and Spain on Tuesday, consistent with Facebook's tendency to launch features in smaller markets first. The company said Tuesday that it is adding a section where you can see the activity that Facebook tracks outside its service via its "like" buttons and other means. SAN FRANCISCO - Soon, you could get fewer familiar ads following you around the internet - or at least on Facebook.įacebook is launching a long-promised tool that lets you block the social network from gathering information about you on outside websites and apps. WHERE'S MY DATA? You will soon be able to see all of the information Facebook collects about you from other websites and turn off future tracking activity. ![]()
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